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Panel recommends that P&G uses 'clear and conspicuous disclosure' when using.
September 16, 2020
By: Christine Esposito
Editor-in-Chief
A panel of the National Advertising Review Board (NARB), a division of BBB National Programs, has determined that a “#1” claim, for Oral-B Precision Clean Interdental Picks, based on Oral-B’s status as the leading dental floss brand, is not misleading. However, the panel recommended that the Procter & Gamble Company (P&G) discontinue any uses of the #1 claim that are not accompanied by a clear and conspicuous disclosure that #1 refers to Oral-B’s status as the #1 dentist recommended fl...
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